The purpose of this exercise is for you to reconsider how you have titled some of your posts. Your colleagues can look at what you have written with an “outsider’s eye” and help you come up with stronger titles that attract your reader and keep your bounce rate low.
- Watch the video above.
- Read up on what bloggers suggest about how to title posts.
- Choose three posts to share with others in the class.
- When you receive your assigned posts, skim each one and offer an alternative title.
The AB testing was really cool. I liked getting quick feedback on the titles.
My favorite activity was the Title Trade. It was fun to see other people’s ideas and see their creativity.