Hero Messaging

posted in: Content, WRCT 300 | 0

This exercise will help you become more aware of the language you use in your writing that may undermine the message you are trying to send.

  1. Watch the video above.
  2. Write five different hero messages that might work for your website.
  3. We will do AB testing in class to test your messages with other students.

This exercise is new, so students haven’t said anything about it yet!